香港浸会大学|传播学文学硕士 - 专业库

传播学 | 文学硕士

MA Communication

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大学排名244

香港浸会大学 - 传理学院中国香港

课程介绍

香港浸会大学传播学文学硕士课程旨在培养学生成为社会各个领域的传播专家。它强调传播研究不同领域中的原则和实践之间的整合。学生学习如何在人际关系、制度和社会背景下应用理论。具体而言，该计划旨在实现以下目标：

培养传播领导者，培养系统评估传播和媒体问题的能力；

培养学生在当前或未来的职业生涯中应用高级沟通知识的概念分析技能；

教授传播领域新实质性领域的相关知识。

学费及语言要求

雅思要求	托福要求	学制	学费
6.5	79	1年	180000港币/年

申请时间线

申请时间/录取要求	GMAT&GRE
	非必须

课程结构

NO.01

传播学理论基础

Foundations of Communication Study
NO.02

媒介与社会

Perspectives on Media and Society
NO.03

传播学研究方法

Approaches and Methods in Communication Research
NO.04

互动媒体跨国研究

Transnational Studies of Interactive Media
NO.05

互动媒体叙事及脚本

Interactive Media Narrative and Storyboarding
NO.06

互动媒体工作坊

Interactive Media Studies Workshop
NO.07

媒介心理学

Media Psychology
NO.08

人工智能与大数据在市场分析中的应用

AI and Big Data Applications in Market Analytics
NO.09

数字媒体的数据挖掘和知识发现

Data Mining and Knowledge Discovery for Digital Media
NO.10

数字媒体新闻与专题写作

News and Feature Writing for Digital Media
NO.11

数字媒体的动态网络和移动编程

Dynamic Web and Mobile Programming for Digital Media
NO.12

算法文化

Algorithmic Culture
NO.13

人机交互与用户体验

Human-Computer Interaction and User Experience
NO.14

传播学理论基础

Foundations of Communication Study
NO.15

媒介与社会

Perspectives on Media and Society
NO.16

跨文化传播

Issues in Intercultural Communication
NO.17

中华社会的传播与媒介

Media and Communication in Chinese Societies
NO.18

企业沟通中的问题

Issues in Corporate Communication
NO.19

智能通信：小型组织的云和人工智能解决方案

Intelligent Communication: Cloud and AI Solutions for Small Organizations
NO.20

媒体与传播的全球化

Globalization of Media and Communication
NO.21

组织传播

Organizational Communication
NO.22

传播宣传工作坊

Communication Campaign Workshop
NO.23

媒介法律与操守

Media Law and Ethics
NO.24

大众传播中的问题与案例

Issues and Cases in Mass Communication
NO.25

新媒介工作坊

New Media Workshop
NO.26

课题研究

Project
NO.27

广告管理

Advertising Management
NO.28

公共关系多媒体写作

Writing for Multimedia in Public Relations
NO.29

传媒市场

Media Markets
NO.30

策略公关和危机管理

Strategic Public Relations and Crisis Management
NO.31

媒体政策法规

Media Policies and Regulations
NO.32

通信技术与媒体组织

Communication Technologies and Media Organizations
NO.33

消费者透析

Consumer Insights
NO.34

国际广告

International Advertising
NO.35

公共管理与媒体

Public Administration and the Media
NO.36

广告在中国

Advertising in China
NO.37

政治传播与民意

Political Communication and Public Opinion
NO.38

青年与传媒及消费

Youth, Media and Consumption
NO.39

社交媒体营销

Social Media Marketing
NO.40

社会服务营销与传播

Social Services Marketing and Communication
NO.41

社交媒体与在线社交网络

Social Media and Online Social Networks
NO.42

定性研究方法

Qualitative Research Methods
NO.43

中文互联网简介

Introduction to the Chinese Internet
NO.44

社会科学理论导论

Introduction to Social Science Theories
NO.45

传播学统计分析

Statistical Analysis in Communication
NO.46

使用社会网络：为通信专业人士

Using Social Networks: For the Communications Professional
NO.47

广告与社会

Advertising and Society
NO.48

数据可视化

Data Visualization
NO.49

媒体与传播大数据分析

Big Data Analytics for Media and Communication
NO.50

通信与技术

Communication and Technology
NO.51

新媒体设计与传播

New Media Design and Communication
NO.52

品牌推广

Branding
NO.53

通信和媒体环境下的隐私、数据保护和监视

Privacy, Data Protection, and Surveillance in the Communication and Media Context
NO.54

媒体传播与心理学

Media Communications and Psychology
NO.55

算法文化

Algorithmic Culture
NO.56

媒体与传播的新兴技术

Emerging Technology for Media and Communication
NO.57

通信数据

Communicating Data
NO.58

欺瞒沟通

Deceptive Communication
NO.59

高级定量通信研究方法

Advanced Quantitative Communication Research Methods
NO.60

传播学研究论文

Communication Research Thesis
NO.61

媒介融合：理论与实践

Media Convergence: Theory and Practice
NO.62

健康传播

Health Communication
NO.63

互动媒体经济学

Interactive Media Economy
NO.64

交互媒体设计的人工智能

AI for Interactive Media Design
NO.65

网络媒体管理

Online Media Management
NO.66

互动媒体文化与伦理

Interactive Media Cultures and Ethics
NO.67

跨文化纪录片工作坊

Cross-cultural Documentary Workshop
NO.68

信息设计

Information Design
NO.69

多媒体制作

Multimedia Production
NO.70

公司会计

Corporate Accounting
NO.71

公司法与合规

Corporate Law and Compliance
NO.72

税务

Taxation
NO.73

风险、合规与企业社会责任

Risk, Compliance and Corporate Social Responsibility
NO.74

社会企业管理与社会影响策略

Social Enterprise Management and Social Impact Strategies
NO.75

世界电影：历史与美学

World Cinema: History and Aesthetics
NO.76

中国电影研讨会

Seminar on Chinese Cinemas
NO.77

亚洲媒体当前问题

Current Issues of Asian Media
NO.78

当代文学批判

Critique of Contemporary Arts
NO.79

导演的电影制片术

Cinematography for Directors
NO.80

指导与戏曲

Dramaturgy and Directing
NO.81

电视与新媒体研讨会

Seminar on Television and New Media
NO.82

人类发展的社会文化背景

Sociocultural Context of Human Develop
NO.83

教育心理学

Educational Psychology
NO.84

国际关系理论与实践

International Relations Theory and Practice
NO.85

比较和国际新闻

Comparative and International News
NO.86

传媒研究方法

Research Methods in Media and Communication
NO.87

多媒体新闻工作坊

Multimedia Journalism
NO.88

新闻传播理论

Theories of Journalism and Communication
NO.89

国际新闻中的时事和案例研究

Current Issues and Case Studies in International News
NO.90

国际新闻翻译

International News Translation
NO.91

国际冲突报导

Reporting International Conflict
NO.92

国际商业金融报道

International Business and Financial Reporting
NO.93

全球化、经济与金融

Globalisation, Economics and Finance
NO.94

财经新闻报导写作

Business News Writing
NO.95

经济学概论

Principles of Economics
NO.96

商业与金融

Business and Finance
NO.97

进阶财经新闻报导写作

Advanced Business News Writing and Production
NO.98

中港新闻采访报道

Reporting China and Hong Kong
NO.99

东南亚报道

Reporting Southeast Asia
NO.100

企业新闻工作坊

Entrepreneurial Journalism

传播学理论基础

Foundations of Communication Study

媒介与社会

Perspectives on Media and Society

传播学研究方法

Approaches and Methods in Communication Research

互动媒体跨国研究

Transnational Studies of Interactive Media

互动媒体叙事及脚本

Interactive Media Narrative and Storyboarding

互动媒体工作坊

Interactive Media Studies Workshop

媒介心理学

Media Psychology

人工智能与大数据在市场分析中的应用

AI and Big Data Applications in Market Analytics

数字媒体的数据挖掘和知识发现

Data Mining and Knowledge Discovery for Digital Media

数字媒体新闻与专题写作

News and Feature Writing for Digital Media

数字媒体的动态网络和移动编程

Dynamic Web and Mobile Programming for Digital Media

算法文化

Algorithmic Culture

人机交互与用户体验

Human-Computer Interaction and User Experience

传播学理论基础

Foundations of Communication Study

媒介与社会

Perspectives on Media and Society

跨文化传播

Issues in Intercultural Communication

中华社会的传播与媒介

Media and Communication in Chinese Societies

企业沟通中的问题

Issues in Corporate Communication

智能通信：小型组织的云和人工智能解决方案

Intelligent Communication: Cloud and AI Solutions for Small Organizations

媒体与传播的全球化

Globalization of Media and Communication

组织传播

Organizational Communication

传播宣传工作坊

Communication Campaign Workshop

媒介法律与操守

Media Law and Ethics

大众传播中的问题与案例

Issues and Cases in Mass Communication

新媒介工作坊

New Media Workshop

课题研究

Project

广告管理

Advertising Management

公共关系多媒体写作

Writing for Multimedia in Public Relations

传媒市场

Media Markets

策略公关和危机管理

Strategic Public Relations and Crisis Management

媒体政策法规

Media Policies and Regulations

通信技术与媒体组织

Communication Technologies and Media Organizations

消费者透析

Consumer Insights

国际广告

International Advertising

公共管理与媒体

Public Administration and the Media

广告在中国

Advertising in China

政治传播与民意

Political Communication and Public Opinion

青年与传媒及消费

Youth, Media and Consumption

社交媒体营销

Social Media Marketing

社会服务营销与传播

Social Services Marketing and Communication